Abstract: Today, how to stimulate employees’ green behavior is regarded as the key to realize green sustainable development of enterprises. Existing studies have revealed many antecedent variables that promote employees’ green behavior from an individual perspective, but ignored the impact of employees’ behavior on their social networks. Based on the theory of network embedding, this study introduces environmental knowledge and social norms into the construction of a dual intermediary model from the perspective of social network, aiming to explore the influence mechanism of network embedding on employees’ green behavior. Based on the analysis of 365 random sample survey questionnaires, the research shows that: (1) Structural embeddedness and relational embeddedness have a significant positive impact on employees’ green behavior; (2) The higher the degree of structural embeddedness, the more conducive to the acquisition of environmental knowledge and the promotion of employees’ green behavior ; the higher the structural embeddedness and relational embeddedness, the more inclined individuals are to abide by social norms and thus have a positive impact on employees’ green behavior. (3) The mediating mechanism of environmental knowledge between relational embeddedness and employees’ green behavior has not been verified. This study reveals the mediating role of environmental knowledge and social norms in the process of structural embeddedness influencing employees’ green behaviours; and the mediating role of social norms in the process of relational embeddedness influencing employees’ green behaviours, and provides referable suggestions on how to provide human resource management strategies to promote employees’ green behaviours from a social network perspective.

Key words: Relational embeddedness, Structural embeddedness, Employee green behavior, Environmental knowledge, Social norms

摘要： 企业人力资源部门如何激发员工绿色行为被视为企业实现绿色可持续发展的关键。文章基于网络嵌入理论,从社会网络视角出发,同时将环境知识与社会规范引入构建双中介模型,旨在探索网络嵌入对员工绿色行为的影响机制。基于对365份随机抽样调查问卷的分析,研究发现：（1）结构嵌入、关系嵌入对员工绿色行为均具有显著正向影响。（2）结构嵌入度越高越有利于环境知识的获取进而促进员工绿色行为;结构嵌入度、关系嵌入度越高,个体越倾向于遵守社会规范进而对员工绿色行为产生积极影响。（3）环境知识在关系嵌入与员工绿色行为间的中介机制没有得到验证。文章揭示了在结构嵌入影响员工绿色行为过程中,环境知识与社会规范的中介作用;在关系嵌入影响员工绿色行为过程中,社会规范的中介作用。为激发员工绿色行为,文章建议企业从招聘与选拔的绿色标准、培训与能力发展、绩效管理与激励机制三方面完善其人力资源管理制度。

关键词: 人力资源管理, 关系嵌入, 结构嵌入, 员工绿色行为, 环境知识, 社会规范